News and Events: Links to what we're reading

September 28, 2011 4:10 pm

In itself, the University of Wisconsin story isn't THAT big of a deal, but it represents, in its own obtuse way, just another indication of the indisputable and still-underrated value of social media interaction. Underestimate Facebook engagement at your own risk, because the benefits of throwing resources at it can, often, yield impressive dividends.